Artificial Intelligence and Design

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    Artificial Intelligence and Design

    Ethics and sustainability can be supported by the application of AI. Ethics and sustainability should also be important factors in the design of AI-based innovations.

    But is this really the case and what challenges do we have to overcome from a current perspective?

    Under the funding initiative “Artificial Intelligence – Your Effects on Tomorrow’s Society” launched by the VW Foundation, the Fresenius University of Applied Sciences, under the project management of Prof. Dr. Ingo Rollwagen, together with several alumni of the AMD Akademie Mode & Design, has completed an explorative research project entitled “AI-based ethical and sustainable design innovation”.

    The project was dedicated to the research question to what extent the current developments in the field of artificial intelligence have effects on design and the design-/creative economy and to what extent ethical, responsible, and sustainable design innovations are driven by this?

    Over a period of more than 10 months, several contributions were published at various conferences and meetings, and workshops were held with various experts from various industries.

    Within the framework of the project, a new perspective on the interaction of artificial intelligence and design was developed. Thus, a profound understanding of AI and its effect on (design) innovations was developed. The technologies related to artificial intelligence and their fields of application as well as their categorizations were outlined. In addition, an exploration of the progress of and by AI in various fields of the application was carried out.

    Currently, artificial intelligence as technology is causing a turnaround in various industries. AI is already having a strong impact on value creation and design activities and is being driven forward with high investments. The focus of the current AI-based developments is above all the optimization of existing and also new data acquisition and processing methods, as well as analysis procedures. Artificial intelligence can be classified as a key technology. It is used in many industries. However, the potential beyond this is only used to a limited extent, since there is only inadequate data, a little pronounced understanding and a lack of knowledge in and about the AI systems, as well as the application in the domains. These deficits are also the reason why the development of AI solutions has so far been driven only a little with an ethically responsible and sustainable perspective.

    Our expert interviews and analysis have shown that there are few ethical, responsible, and sustainable oriented AI design innovations. This is essentially the result of the following points:

    • There is a lack of knowledge in and about AI technical systems.
    • There is a lack in the integration of AI for the domains
    • Also, only insufficient data is available (material data) or the data quality is insufficient.
    • The general understanding of ethical, responsible, and sustainable innovation is limited because there is little transparency or control. AI is used to identify patterns of behavior and trends. However, it is not yet used to determine or create them, so that the potential is only marginally exploited.

    In order to enable a change of the previous development logic and to enable more ethically responsible and sustainable AI design innovation, the development of competencies and the mutual perspective integration between AI systems and users, as well as the development of an AI design competency are necessary. Therefore, the AI Design Competence Collective was founded within the framework of this research project in order to generate new and different knowledge together with other experts.

    More information at

    Project responsibility: Prof. Dr. Ingo Rollwagen

    Hochschule Fresenius AMD Akademie Mode & Design

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