Fashion & Design Management
Bachelor | Fulltime
The fashion and lifestyle sectors are design-oriented and strongly intertwined on a global scale. Industry and commerce are constantly changing, shaped by digital transformation, sustainability, and increasing personalization. By studying Fashion & Design Management (B.A.) at AMD Akademie Mode & Design, you will acquire the knowledge and skills you need to actively shape the transformation of these industries.
Practical and application-oriented.
Courses developed with leading companies.
Easily switch courses later on.
Through good contacts in the design industry.
Fashion and lifestyle companies need well-trained professionals who have an in-depth knowledge of the industry as well as profound management and business skills. They need someone like you who can recognize social, cultural, and economics trends and translate them into market-relevant products that fit their brand.
With a degree in Fashion & Design Management (B.A.) you can start your career as a specialist or junior executive in management and marketing for fashion, design, and lifestyle companies.
Possible job opportunities are, for example:
If you would like to continue your academic career, a Bachelor’s degree in Fashion & Design Management (B.A.) also qualifies you for a Master’s study program.
During your Fashion & Design Management (B.A.) study program, you will gain insight into the fashion and lifestyle industry, learn valuable theoretical knowledge, and be able to apply your know-how in practical situations.
Fashion & Design Management (B.A.) is a practice-orientated study program. You will learn to understand the mechanisms of the market, recognize the needs of different interest groups, and find innovative and sustainable solutions. You will also monitor new industry developments. The megatrends of digitalization and sustainability are a particular focus of the curriculum. During your first three semesters, you will focus on learning the basic principles of fashion design, business administration, marketing, and management. An internship as well as two-semester majors offer you the opportunity to design your study program based on your individual interests.
Within your Bachelor’s program in Fashion & Design Management, you can choose one out of four majors. Over two semesters, you will gain in-depth knowledge on your chosen major – our so-called Labs – in order to prepare you best for your time after graduation. The majors furthermore allow you to choose based on your personal preferences and interests.
The majors are:
AMD offers you the interdisciplinary Spring and Fall Academy, where you gain practical knowledge. The Academy is designed to connect you with other students – not only from other campus locations but also from other study programs. You will gain valuable experience and knowledge and be able to connect with professors and students.
Furthermore, your Fashion & Design Management Bachelor’s program includes a mandatory internship. It is up to you if you would like to stay in Germany or travel abroad to gain even more international experience within the fashion and lifestyle industry. The internship takes place during your fourth semester, offering you the opportunity to translate your theoretical knowledge into practical skills.
Download the course schedule and check out which modules are waiting for you.
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Other study programs
International applicants with a secondary school leaving certificate that entitles them to take up a Bachelor’s degree programme in their home country but does not correspond to the German university entrance qualification are entitled to take the AMD entrance exam.
This test is free of charge and consists of a 120-minute written online test and a 30-minute oral test. If you pass the test, you can study our Bachelor’s degree programmes.
No German language skills required.
Yes, if you have successfully completed a master craftsman’s examination or a vocational qualification, you can also start a degree programme at AMD.
No, our Bachelor’s degree programmes do not have a numerus clausus. Different requirements may apply to Master’s degree programmes and a certain grade may be required in the Bachelor’s certificate in order to be admitted. You can find the specific requirements for each degree programme on the programme pages or from the student advisory service.
There are various ways in which you can finance your studies. You can find an overview of your options on our information page on financing.
It is generally possible to apply to more than one location, but it is not necessary. Simply apply for your preferred location and take part in the admission procedure there.
Our professors and lecturers have extensive practical experience in their teaching areas. In addition to their teaching activities at AMD, they work successfully as designers and consultants.
This ensures the practical relevance that is particularly important in the degree programme in order to meet the requirements of the economy later on.
Our degree programme places great emphasis on practical relevance so that you can make the best possible start to your professional career. The one-semester internship gives you valuable insights into your dream job. Many of our graduates work in renowned companies in the fashion and design industry or have successfully founded their own start-ups. Our professors and lecturers will provide you with significant support along the way.