Sustainability at AMD includes social, ecological, and economic sustainability as a premise for action in design and management processes. For the benefit of present and future quality of life, consumers as well as entrepreneurial and political stakeholders are increasingly demanding an overall societal orientation towards sustainability. Economic success through a corporate culture based on ethically well-founded values is now becoming the recipe for modern leadership but requires new ways of thinking and acting at all management levels and across the entire supply chain.
The “Innovationsforum Upcycling” is a project funded by the Federal Ministry of Education and Research (BMBF) as part of the “Innovationsforen Mittelstand” funding initiative. The aim is to create a new interdisciplinary network of SMEs, scientific institutions and associations in order to develop creative and innovative upcycling business models for durable living objects by exploiting economies of scope, forming cooperation and strategic alliances.
Project website: https://upnovation.de/