An exclusive event with a global brand like Ferrari requires a wealth of expertise – which is why Fresenius University of Applied Sciences acted as the initiator and host of this event. However, the real home of this subject lies within its Design Department: the AMD Academy of Fashion & Design. It is here that you will find the Luxury Management (M.Sc.) degree programme, which specifically prepares you for a career in the high-end sector. At the AMD, you will acquire the strategic and creative know-how you need to work successfully with top brands in the luxury sector.
Ferrari’s visit perfectly illustrates how Fresenius University of Applied Sciences’ strong infrastructure and the AMD’s high level of specialisation go hand in hand on your path into the industry.
The event “Ferrari: Innovation, Customer Focus and Team” was an exclusive company presentation held at Hochschule Fresenius – University of Applied Sciences, Campus Düsseldorf, on Thursday, 16th April from 10:00–13:00. It took place in the campus AULA and brought together Ferrari Central Europe representatives, professors, and students to deepen the partnership between Ferrari and Hochschule Fresenius.
By hosting Ferrari on campus, students gained first-hand insights into one of the world’s most iconic luxury and racing companies and its approach to innovation, branding, and talent development.
The event concluded with a team photo in the courtyard with professors, participants, the Ferrari team, and the Ferrari car.
From the leadership perspective, Ferrari emphasized that around 95% of all Ferrari cars ever produced are still on the road, underlining durability, value retention, and a long-term customer focus.
The essence of the brand was described with keywords such as team, passion, and achievement, as well as the tension between tradition and innovation and a strong focus on both past and future.
Students learned that Ferrari does not rely on classic mass advertising but on targeted communication and storytelling built around people and their emotional relationship with the brand.
At Ferrari, culture means stable, long-standing teams, strong collaboration between company sectors and careful management of the brand at every touchpoint.
Regarding the brand universe, the speakers explained that Ferrari today stands for more than racing and sports cars, expanding into lifestyle, fashion, restaurants, and museums, while carefully protecting its core identity.
The message “different Ferrari for different Ferraristi” showed how the brand addresses diverse lifestyles and markets without diluting its exclusivity.
For students, key takeaways included the importance of an agile mindset, the ability to see multiple perspectives, and the value of aligning one’s own core values with a potential employer.
The event also highlighted how strategic communication, brand authenticity and customer-centric innovation drive sustainable success in the luxury segment.
The cooperation provides concrete added value for the study programs at Hochschule Fresenius – University of Applied Sciences by connecting academic content in marketing, branding, and luxury management with real-world cases from Ferrari. Students see how topics such as customer experience, employer branding, strategic brand positioning, and cross-channel communication are implemented at a top-tier international company.
“The most memorable part of the day was the Q&A session. Being able to connect and ask questions with the Ferrari team and get honest answer about work, pressure, and career paths made the whole session feel more personal and real.” – Giulia Weeber
“I loved that they did not just talk about cars, but about people and careers. Hearing from a student of Hochschule Fresenius – University of Applied Sciences turned employee for Ferrari really made feel like I am taking the right steps for my future.” – Emma Strefling
