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YOUR LUXURY MANAGEMENT STUDY PROGRAM

You have a strong sense of style, quality, and strategy, and you’re curious about what makes brands stand out from the crowd? The master’s program in Luxury Management (M.Sc.) at AMD in Düsseldorf is taught entirely in English. It’s a great way to combine your passion with expertise.

You’ll learn to design and lead luxury brands in a global context, and you’ll be working with some of the world’s best-known brands like Louis Vuitton, Sephora, Swarovski, Estée Lauder, Breidenbacher Hof and Rimowa.

You benefit from our exclusive partnerships:

learn, network, get started


logo louis vuitton

Louis Vuitton’s legendary history, unique savoir-faire and timeless Spirit of Travel will offer you – through workshops, case-study days and visits of their flagship stores – the opportunity to gain first-hand practical experience, especially in the fields of ultimate craftmanship and avant-garde fashion trends.


The official corporate logo of the L'Oréal Group.

By taking part at exclusive case-study workshops, guest lectures and group practical projects with L’Oréal Groupe (Austria, Germany and Switzerland) you will receive experts’ feedback and increase your employability in the global beauty industry.


Sephora logo with slogan - We belong to something beautiful

As part of the LVMH Group, SEPHORA has revolutionized the beauty industry with its distinctive retail model and its selection of high-quality trendy products. With over 2,600 locations worldwide, SEPHORA is renowned for its customer-centric approach and its cutting-edge beauty experiences. Through our collaboration with SEPHORA, you will get to know personally their managers working at the Dusseldorf head-office and you will experience an “after-closing walk” at of one of their flagship stores.


Estée Lauder company logo in a stylish design.

As a global leader in the prestige beauty industry, The Estée Lauder Companies represents more than 25 luxury beauty and skincare brands, including Estée Lauder, Clinique, MAC, La Mer and Jo Malone London. This iconic brand portfolio is at the forefront of innovation and beauty trends. Through our partnership, you will engage amongst others with their managers by taking part at masterclasses.


Typography logo from jewelry manufacturer Swarovski

Swarovski, synonym of exceptional craftsmanship and innovative design, was established in 1895 and has bccome a global leadcr in thc creation of precision-cut crystals and high-end fashionable jewelry. Through our partnership with SWAROVSKI you will learn through store visits about demanding customer requirements in Retail and about the complexity to re-position a brand.


Logo of the Breidenbacher Hof in Düsseldorf, Germany

Located in the heart of Dusseldorf, Breidenbacher Hof is one of Germany’s most prestigious five-star hotels, known for its rich heritage, exquisite service and unrivaled luxury. As a student in the M.Sc. Luxury Management, you will have the opportunity to explore behind-the-scenes operations at this iconic luxury hotel, understanding the intricacies of service excellence and personalized guest engagement.


Typography logo by Rimowa.

RIMOWA, the first German Maison of the LVMH Group, unites luxury with functionality, creating iconic suitcases and accessories that meet the highest expectations. As a student in the M.Sc. Luxury Management, you will be able to participate in networking events, hands-on projects and masterclasses.


4 Reasons to study at AMD

Practical and application-oriented.

Courses developed with leading companies.

Easily switch courses later on.

Through good contacts in the design industry.

CAREER PROSPECTS WITH YOUR LUXURY MANAGEMENT MASTER’S PROGRAM

There are lots of different career options with a degree in Luxury Management (M.Sc.), which reflects the diversity of the luxury industry itself. You’ll build a profile that connects management, marketing and creativity, opening doors to leading roles in international luxury brands, cosmetics companies and high-end retail.

After finishing AMD’s English-speaking master’s program in Luxury Management (M.Sc.), you’ll be able to combine creativity, business and strategy in the international luxury industry. You’ll learn how to develop, manage and communicate brands that are known all over the world.

Possible career options are:  

  • Product Manager
  • Digital Marketing Manager
  • PR and Influencer Manager
  • Brand Consultant
  • Marketing or Communication Specialist
  • Project Manager in the luxury or hospitality sector

Keyfacts

DETAILS ABOUT YOUR LUXURY MANAGEMENT MASTER’S PROGRAM

Ready to shape the future of luxury? Find out how to combine strategy and creativity. This English-taught master’s program will give you the knowledge and skills to lead global brands into the future.

1. Semester

Deepen your knowledge

60%

Knowledge

40%

Practice

2. Semester

Deepen your knowledge

50%

Knowledge

50%

Practice

3. Semester

internship

100

Praxis

3. Semester

Conclusion

100%

Master Thesis

    The Luxury Management (M.Sc.) program in Düsseldorf offers advanced seminars in strategic marketing, leadership, finance, innovation and design thinking. These form the academic foundation of your studies. It combines business, creativity and research, and looks at four main areas:

    • Strategic and Financial Management
    • Customer Experience and Brand Communication
    • Innovation and Design Thinking in Luxury
    • Digital and Sustainable Transformation

    You’ll work on interdisciplinary projects, and study how culture, art, and global markets influence the luxury industry. In your final semester, you will complete your master’s thesis. This will look at current topics such as circular luxury or brand experience.

    You can choose from several compulsory elective modules that reflect the main areas of the luxury industry worldwide:

    • Luxury Business Mix
    • Strategic and Financial Management in Luxury
    • Customer Experience and Brand Communication
    • Distribution and Communication in Luxury
    • Digital and Sustainable Transformation

    Each module combines theoretical insight with practical application. You’ll work on projects that link academic learning with real industry challenges, developing expertise that matches your professional goals.

    Luxury Management (M.Sc.) at AMD is a practice-oriented, English-taught master’s program. From your first semester, you will work in interdisciplinary teams on projects with leading partners from the luxury industry. Later, you can broaden your profile through an internship or a semester abroad, gaining hands-on experience and building a strong network in the international luxury world.

    Essential – Four Reasons to Get Your Info Brochure

    Get all the details about your dream study program!

    • Study content & course progression plan
    • Admission requirements
    • Costs and financing options
    • Career opportunities

    Your way to AMD

    The Luxury Management (M.Sc.) program is designed for those who want to combine strategic thinking with creativity and a strong sense of aesthetics. If you are excited by international perspectives and interested in shaping business strategies for global luxury brands, this program is the right fit for you.

    To study Luxury Management (M.Sc.) at AMD in Düsseldorf, you will need to meet the following requirements:

    • Holding a bachelor’s degree (min. 180 CP), including at least 30 credit points in business-related subjects
    • English language skills at level B2 of the Common European Framework of Reference for Languages (CEFR)

    If your profile doesn’t fully meet these requirements, you can show your suitability by taking an admissions test. You will also need to submit a CV and a short letter explaining your motivation for the program. If you have any further questions, please get in touch with our Study Advice Service.

    You can apply any time via our online application form.

    Blog posts – Insights into campus life

    Discover personal stories from our students’ everyday lives, exciting project work, interviews with professors, fascinating alumni profiles, and many other interesting insights into life and learning at our university.

    FAQ

    In order to study in our Master´s  program (M.A.) at AMD, you will need to fulfil a number of requirements: 

    • Admission requirements 210 CP, the 180 exceptionally by “crediting” relevant professional experience
    • Professional experience is to be designated as relevant if previous professional activities are recognizably related to the intended course of study. This can be professional experience in the fields of design and/or sustainability, such as work in design and advertising agencies, in media companies, as a freelance designer, in marketing, product development or in artistic fields of work, or environmental sciences, sustainability communication and management or in research institutes and projects related to sustainability.
    • English language skills at Level B2

    If you have any further questions, do not hesitate to contact our Study Advice Service.

    No German language skills required.

    The international Master Program is located in Berlin.

    There are various ways in which you can finance your studies. You can find an overview of your options on our information page on financing.

    Our professors and lecturers have extensive practical experience in their teaching areas. In addition to their teaching activities at AMD, they work successfully as designers and consultants.

    This ensures the practical relevance that is particularly important in the degree programme in order to meet the requirements of the economy later on.

    After graduating from AMD’s English-speaking Master’s program, you will have the analytical, social, and creative skills needed to implement sustainable design concepts and novel business models. You can work for established brands, NGOs or start your very own business.Many of our graduates work in leadership positions in renowned companies in the fashion and design industry or have successfully founded their own start-ups. Our professors and lecturers will provide you with significant support along the way.

    Any questions? Contact our Study Advice Service